Lactalis Canada’s Astro Original Brand Underscores Its True Simplicity in New Campaign
March 20, 2023
We have launched a new marketing campaign for Astro Original aimed to celebrate its 50-years of expertise in making natural, simple and high-quality yogourt.
For Earth Day 2023, Lactalis Canada is making a tree planting contribution to Tree Canada’s National Greening Program which has seen over 84 million trees planted across the country. The program, which includes tree-for-tree matching by the Government of Canada, provides first priority to plant on Indigenous and public lands, areas affected by natural or human-caused disasters and includes 1 , 2- and 5-year assessments to ensure the survivability of the trees. As part of our ESG commitment, Lactalis Canada is proud to support this program that restores forests and wildlife habitats, contributing to cleaner air, soil and waterways in Canada.
Innovation
VisionDairy Innovation Summit
We were pleased to host VisionDairy – our first innovation summit – to inspire, ignite and spur ideas around our brands and products. Members from various cross functional teams gathered at 100 QQE in downtown Toronto to hear from food and industry experts and futurists on various topics from building an innovation culture, megatrends and new culinary arts and science to what’s next in retail, emerging flavours, future tech and more.
Brand Awards
2023 Product of the Year Winner
Lactalis Canada’s Cracker Barrel cheese sauce kit Alfredo won the 2023 Product of the Year Canada – the largest consumer-voted award for product innovation – in the Soup & Sauces category.
Lactalis Canada takes pride in producing trusted, high-quality, nutritious, and great tasting products right here in Canada. Our commitment to excellence ensures that Canadians can enjoy our extensive range of cheese, butter and tablespreads, yogourt, milk, cream, desserts, and more available at retailers nationwide under our iconic brands Cracker Barrel, Black Diamond, P’tit Québec, Balderson, Cheestrings Ficello, aMOOza!, Astro, Khaas, siggi’s, iÖGO, iÖGO nanö, Olympic, Krema, Lactantia, Beatrice, BFIT and Marie Morin Canada. We are deeply committed to enriching and nurturing the lives of Canadians including supporting Canadian farmers, customers, partners, suppliers and local communities.